The marketing battlefield

Elections are today nothing but marketing warfares! The mid-term election held in USA in November 2006 has been the bloodiest marketing battlefield. The media was splurged with ads of all kinds. According to Nielson Media Research, American TV viewers were exposed to around a million political ads between August and October this year. Compared to the last mid-term elections, there was a 31% increase in advertisements.

Historically, America has always had a very low voter turn-out. As is the case everywhere, people don’t believe it’s important to vote, and don’t take it seriously. This time around, America went all out to reverse this trend. All possible marketing gimmicks were used to make the voter come out and cast his ballot.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative