How Sam‘sung’ the grand old tune…
As its very name suggests, Samsung sang its way 
into India’s hearts through durable white goods that soon became a household name in the true sense of the word. Armed with style and technologically superior products, this Korean chaebol forayed into the handset manufacturing in 1997. Though the company is still striving to become No.1, both globally and in India, it has survived in a market populated by giants like Nokia, Motorola and Sony Erickson and has made a distinct place for itself, (it has over 12% market- share globally).
Just like what it did in the white goods segment, the Korean major “DigitALL‘Y’’ enhanced even the mobile phone experience by focusing on innovative product features, technology and design. Speaking to 4Ps B&M, Asim Warsi, Marketing Head, Samsung Telecommunication, elucidates, “Our quest in advertising has always been to bring the brand value to the customer; and that has been the area where we have operated on.” Not depending on only the television and print medium,
Samsung made use of alternate channels of communication. The company produced the ‘Matrix Phone’ in collaboration with Warner Brothers, for their trilogy – The Matrix, Matrix Revolutions and Matrix Reloaded. This innovation created a lot of buzz, which translated into a surge in its overall sales.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
into India’s hearts through durable white goods that soon became a household name in the true sense of the word. Armed with style and technologically superior products, this Korean chaebol forayed into the handset manufacturing in 1997. Though the company is still striving to become No.1, both globally and in India, it has survived in a market populated by giants like Nokia, Motorola and Sony Erickson and has made a distinct place for itself, (it has over 12% market- share globally).Just like what it did in the white goods segment, the Korean major “DigitALL‘Y’’ enhanced even the mobile phone experience by focusing on innovative product features, technology and design. Speaking to 4Ps B&M, Asim Warsi, Marketing Head, Samsung Telecommunication, elucidates, “Our quest in advertising has always been to bring the brand value to the customer; and that has been the area where we have operated on.” Not depending on only the television and print medium,
Samsung made use of alternate channels of communication. The company produced the ‘Matrix Phone’ in collaboration with Warner Brothers, for their trilogy – The Matrix, Matrix Revolutions and Matrix Reloaded. This innovation created a lot of buzz, which translated into a surge in its overall sales.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Labels: ARINDAM CHAUDHURI, IIPM, IIPM INDIA, MANAGEMENT GURU PROF. ARINDAM CHAUDHURI, MANAGEMENT GURU PROFESSOR ARINDAM CHAUDHURI, RAVI RAWAT, The Indian Institute of Planning and Management
posted by Ravi RAWAT @ 9:47 AM
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