Sweet nothings!

How many times have you been rebuked for a sweet tooth? After all, an uncontrollable craving for sweetness can prove quite unhealthy. Irene Rosenfeld, Chairman & CEO, Kraft Foods faces a similar craving to sweeeten the business portfolio of her company. And her all cash offer of $7.2 billion for the biscuit business of France’s Groupe Danone, which was announced on July 3, could have similar unhealthy consequences. Primarily, Kraft ’s businesses involve beverages, snacks & dairy products. With brands such as Tang, Maxwell, Jacobs in beverages & Philadelphia Cheese in dairy; the company has a well diversified business model.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative



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