IIPM: May 2008

Tanya DUBASH... Packing a powerload in her punches & running Godrej like nobody’s business

Any lesser mortal would have found it tough to lead a business (and that too of the stature of the Godrej Group) at the

age of 28 years; but Tanya Dubash, daughter of Adi Godrej, had some different plans.

Today, this dynamite Executive Director of Godrej Consumer Products Ltd (GCPL) has made it to a list of 25 Indians featured amongst global leaders of 2007 by World Economic Forum. Over a period of time, GCPL has developed an impressive portfolio of leading brands like Cinthol, Fairglow, Snuggy and Ezee in soaps, toiletries, health care, baby care and fabric care segments amongst others. Recently, GPCL acquired Keyline Brands Ltd in UK, thus further adding to its broad portfolio of products. However, the journey hasn’t been that easy for Tanya in the presence of global FMCG giants like HLL and Procter & Gamble, but the lady fighter, with her inspirational leadership, has been successful in creating GCPL’s own niché in the market. Such has been the success story of GCPL that Q4 FY2006-07 sales increased by 27% while the net profit went up by 29%. So where lies the future for her? Ensuring that the brand name is not only recognised in India, but is also considered as one of the top ones amongst the global biggies. Well, can she do it? For once, Tania just might...

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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative